Revenue sharing sites have had their share of both praises and criticisms even before the Google Panda update. These types of sites have been considered as “sweat shops” and frowned upon by many established and not so established writers. At the same time, they provided other writers—novice and established ones, the opportunity to gain endless earning potential from their articles. While it may be true that some freelance writers earn only pennies from these sites, there are those who are luckier to have earned thousands of dollars from their articles on such sites alone. These lucky ones have served as inspirations to their peers to continue writing for these kinds of sites. With the new Google Panda algorithm, what does the future now hold for the writers of revenue-sharing sites?

Google Panda, also dubbed as the Farmer update as it is primarily targeted against content farms, low quality, and spam websites, have drastically affected the way revenue-sharing sites appear on searches. From the first page of Google, most of them have taken a plunge down into oblivion; becoming lost in searches, nowhere to be found anywhere on the first five pages of Google search. The new changes that took effect were essentially harmful to share revenue-sites, whose profits and income earning potential were heavily reliant on traffic as well as ad clicks and ad impressions. Since they could not be found on the first five pages of Google, the number of organic traffic to the sites plummeted down along with their supposed-to-be-income.

With the new Google algorithm change and the effect it has on revenue-sharing sites, it may no longer seem safe for writers to put their efforts into such writing sites. The earning potential of revenue sharing sites have dwindled to a large degree. This is not to say, however, that there is no longer hope for these sites as there are still ways to recover from the effects of Panda. The effect, harmful as it may be to many large websites, may still be reversed. As long as owners and administrators of revenue share sites find a way to counter the effects of the Panda update, such sites and their writers may still enjoy endless earning potential from the revenue-share model.

This is just my two cents on the subject :) . If you have other ideas, whether you agree or disagree, please leave a comment.

A lot of business websites have their respective “About Us” page, but not all website owners put in enough effort to maximize this page. They treat this page as an afterthought rather than a priority, which is such a shame because the “About Us” page is one of the most visited parts of a website. Potential customers normally visit this page after checking out the products and services in the online store. Your “About Us” page can turn that potential customer into a buyer…or it can turn him off your goods and business altogether. This is why it is important to create a great “About Us” page. Here are some things to consider when it comes to improving this very important part of your website:

Let the Customers Know That You Have or Can Give What They Need

There are businesses that fill in their “About Us” pages with company profiles or bios of their executives, which is a big no-no. See, customers are not really interested in what you are as a company; they are interested in seeing what you can give to them. The content that you will put in your page should reflect what your business is doing, what you are capable of, and what you already did. You can’t just say that you give excellent customer service. You need to spell it out and say that you only have less than 1% error rate and 95% shipping delivered on time. This is what your customers want to read about you.

Go Easy on the Adjectives

By now, your potential customer has already read so much marketing copy on websites that superlatives will fail to impress or get his attention. Instead of saying that your product line is innovative and cutting-edge, name the innovative and cutting-edge products that you developed. Your products and services should be able to speak for themselves without you having to heap positive adjectives on them. Your reader will know if you are laying things on thick and will doubt on your credibility.

Always Update

If you already have a good “About Us” page, don’t forget to update it as often as you can. This is where you promote your business and everything you offer. Put in every milestone your company has achieved, whether it is a consumer award you received or a new store that just opened. Your page should always be up-to-date.

Make It Readable

Your good content will be put into waste if your page is not readable enough. Take note of factors, such as font and length of the text. If your font is too small, you can discourage elder visitors from reading your content. Avoid writing paragraphs that are too long; chop them into shorter ones instead. Your text should have a line height of about 13px and sized 11px. Variations will depend on the font that you use. Times New Roman and Arial fonts are still the go-to fonts for maximum readability. Lighten or darken text according to font type and size.

The “About Us” page is one of the many pages that visitors often read first, especially if they want to know what a particular business entity can do for them. Therefore, make it a point to make this page in your website stand out. A good “About Us” page can help convert website visitors into customers.

A week ago, I noticed a dramatic decline in my blog traffic. Thinking that it might have something to do with Google’s Panda update for 2012, I put off checking the site and changing the manner of ad placement. This week, though, after writing some articles for a client, I thought again of checking on my site and I was shocked to see that instead of my site’s admin page, a red alert warning from Google filled the page. Anyone who was supposed to have found my site were warned that The Writer Mom was a carrier of a malware! I was so upset I could hardly sleep.

I immediately contacted the company hosting my site and asked them to help me clean my site from any malicious software. A reply from them confirmed my fears–my site had been hacked! The web hosting company informed me that the hacker had injected malware into the site through one of the plugins installed in my other site (all my sites share the same hosting plan). They also informed me that they had removed the infected script and have cleaned the site from the infection. I was also told to update my site to the latest version of WordPress to prevent any more attack.

The problem did not end after the removal of the malware. The warning was still there, staring right back at me everytime I try to open either the site’s admin page or homepage. Worst, the site was still blacklisted! Fortunately, I found that I only had to request Google to have my site removed from the blacklist.

It took quite some time before Google responded to my request. Now, I am happy that the red alert warning has been removed and that my blog traffic is picking up again. From this experience, I learned a lesson. I realized that it is important to update to the latest version of WordPress everytime there is a new release as it can significantly help your site be protected from any malicious activities. Hackers abound these days and we need to be vigilant to keep our site safe from their meddling hands.